The Eurovision song contest is used for research material - hundred millions of people will try to help their favourite to win using social media channels.
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| Example of a Twitter search helping to find the right #hashtags to search and @usernames to follow. |
The steps needed to complete the assignment are:
1. Organise your team Create the project wiki folder of you team in the EVA Social Media 2014 folder.
Make the schedule of team hangouts, chats and other meetings. The professors are available for meetings. Try Antti first, then Cai.
2. This course is a collaborative enterprise. You are not supposed to split the project in independent tasks and then merge the work of each student to a research report. Division of labor is allowed and necessary, but at least the research questions and the final report must be done in interaction, collaboratively.
3. Design your research questions. Some possible:
* what kind of campaign does the representative of country x have on Facebook and Twitter?
* what kind of campaign does the broadcasting company involved of country x have on Facebook and Twitter, if any?
* what kind of campaign does the record label of representative of country x have on Facebook and Twitter, if any?
* it is obvious that there is a lot of noise on Facebook and Twitter to support the artist in her/his country. But you can't get any votes from you own country. What is done to attract the audiences in other countries?
* Are there fan communities in other countries? If you are the Sweden team, can you find international fan communities to support your representative? How do these communities operate?
* Are there any differences in use of Facebook and Twitter for promotion and community building?
In short: How is social media and communities on social media used to win Eurovision? Or is it not only about Eurovision, but about something beyond? (Remember though that your research object is NOT the artist or the song BUT the functions and usage of social media).
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| A lot of research material; 700 000+ fans in this Facebook community. You'll find more relevant FB pages and groups to follow, also ones to support thecandidate of your team. |
4. Follow what happens:
the weeks before the event
first semifinal May 6
second semifinal May 8
Grand Final May 10.
5. Analyse what happened and write the research report with your team.
The research report is structured like this:
- Who we are
- our research questions were
- our results are
- how we did it
- questions for future research
(Some students need to know how long the report should be. Aim at 4000-6000 characters.)
Your complete research project is in your team folder, shared with anyone with the link.
On the blog you publish an abstract or executive summary of your report - a maximum of 2600 characters + pics. Add label Research report #2. Add a link to the blog post to the complete report in your Google Drive folder.
6. Report deadline: Wednesday May 21
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